Airtel Business has announced the appointment of Harish Laddha as chief executive officer (CEO) – Emerging Business. Laddha will report to Ajay Chitkara, Director and CEO, Airtel Business.

Under his new role, Laddha will identify and leverage growth opportunities in emerging segments such as the small and medium business (SMB) category. The team he leads will develop highly differentiated offerings for these emerging segments.

Commenting on the appointment, Ajay Chitakara, Director and CEO, Airtel Business, said, “As the Indian economy evolves over the next decade, the SMB segment, in particular, offers a massive opportunity to enable digital transformation of tens of millions of traditional business. Airtel Business with its end-to-end portfolio is well positioned to serve the requirements of these businesses. I am delighted to welcome Harish on board and am confident that under his leadership we will create sharper focus on the emerging growth opportunities.”

Laddha is an alumnus of Narsee Monjee Institute of Management and holds a bachelor’s degree in electronics and telecommunications from MIT, Pune. Harish has worked for companies such as Ingram Micro, Tata Communications and Tech Pacific for over 25 years. He was previously the director of Ingram’s cloud business in India, where he built the business from the ground up.