Bharti airtel has announced a new organisational structure for its Indian and South Asian operations. The new structure will be effective from August 1, 2011.
The transformed organisational structure will have two distinct customer business units with a clear focus on the business-to-customer (B2C) and business-to-business (B2B) segments.
Bharti airtel?s B2C business unit will comprehensively serve retail consumers, homes and small offices, by combining the erstwhile business units, mobile, telemedia and digital TV. The B2C organisation will consist of consumer business and market operations.
The consumer business group will lead the overall B2C strategy and will focus on customer experience, product and service innovation (including data, VAS, new products/services), and build an ecosystem around the B2C services. K. Srinivas will lead this vertical as the president, consumer business.
The market operations group will lead the go-to-market strategy. This vertical will provide products and services to customers in South Asia. The company?s market operations in India and South Asia will be divided in three regions, each headed by an operations director. The North, East and Bangladesh operations will be headed by Ajai Puri; the South and Sri Lanka operations will be headed by Vineet Taneja; and operations in the West will be headed by Raghunath Mandava (along with the national distribution portfolio.
The B2B business unit will continue to be led by Drew Kelton. In their new roles K Srinivas, Ajai Puri, Raghunath Mandava and Vineet Taneja, along with Drew Kelton, will report to Sanjay Kapoor, CEO, India & South Asia. Atul Bindal will move into a role within the group.
