Bharti Airtel, Lionsgate and Starzplay have joined hands to bring premium content from Lionsgate play to customers in India.
The partnership will give Airtel customers access to a deep portfolio of critically acclaimed and beloved Lionsgate feature film content, which will be available on Airtel Xstream application and web platforms. Airtel Xstream application has a catalogue of over 10,000 movies and shows along with 400 TV channels.
By expanding the Indian market’s access to premium quality content on a leading digital platform, the collaboration is expected to be a compelling value proposition for the Indian cinephile audience. The content will be available in multiple Indian languages and spread across the horror, comedy, drama, action, thriller, documentary and other genres.
Commenting on the partnership, Adarsh Nair, chief product officer, Bharti Airtel, said, “We are thrilled to partner with Lionsgate to bring exciting content from their library to our customers as part of Airtel Thanks program. Our mission is to make Airtel Xstream the most loved digital entertainment platform in India and enable best-in-class experience across a range of connected devices and applications. We will continue to forge long-term strategic partnerships with the top content producers from around the world as part of our mission and look forward to collaborating with Lionsgate to delight customers in India.”
Meanwhile, Rohit Jain, managing director, Lionsgate Play South Asia, said, “The partnership with Airtel is a great opportunity to expand the Lionsgate Play premium offering with a best-in-class partner, a vast feature film library and a compelling user experience for our customers. Telcos play a huge role in increasing the availability of premium content on digital platforms, and we’re proud to join forces with a partner like Airtel that combines enormous reach, a powerful brand and unparalleled distribution expertise. This is another major step forward in bringing an exciting and unique content experience to our Indian audience.”