Aircel has launched the One Nation, One Rate facility, wherein all calls, SMSs and data services are priced the same, both in the home circle as well as while roaming.

All voice calls are priced at Re 0.01 per second, all SMSs are priced at Re 1 per message while data services will be priced the same as that in the home circle, even while roaming.

Commenting on the launch, Anupam Vasudev, chief marketing officer, Aircel, said ?In India, which is the world?s most dynamic and challenging telecom market, Aircel has successfully cemented its place by launching innovative and best value for money products and services. Aircel has been the pioneer of data revolution in the country. Carrying this legacy of innovation forward, we have launched the One nation, one rate facility, which will enable us to take a lead in the voice space as well. This product will enable Aircel customers to enjoy one rate for voice, SMS and data services in their respective home circles and even while they are on roaming. We believe that the launch of this product will create a community of Aircel users and will mark the start of an important chapter in India?s telecom growth story.?

The product is available in Delhi for Rs 39.