Aircel has introduced free Facebook and Whatsapp applications on all pocket internet (PI) packs across India to its new and existing customers. All new customers taking Aircel connection will get 100 MB per month for two months to access Facebook and Whatsapp without any additional charges. Further, the existing 2G and 3G customers will get an additional 10 MB per day extra for accessing Facebook and WhatsApp on all PI recharges.
The telecom operator has also launched special social PI pack for Rs 26 with validity of 28 days depending on the social needs of its customers. The PI pack gives the customers an option to choose from various offers like 100 MB data for Facebook and WhatsApp, 10 MB of normal internet usage and 50 free SMS (local and national) for 28 days.
On the launch, Anupam Vasudev, chief marketing officer, Aircel, said, ?The new campaign is in line with Aircel?s brand positioning to deliver extra by converting ordinary into extraordinary through its innovative products and services. The phenomenal up surge in smartphones and data penetration has led the youth to be connected 24×7 through various social networking platforms. Our superior 3G services will offer extra data exclusively for Facebook and Whatsapp usage, therefore, empowering our customers to be socially connected always.?
Along with the PI packs, Aircel has also launched a new TVC on its innovative data services which highlights the addition of an extra essence into the lives of the customers with Aircel Internet. The new advertisement is created by McCann Worldgroup, a global marketing firm and will be launched soon across the country.
