Aircel has entered into a strategic partnership with Snapdeal.com. Under the deal, customers purchasing a data-enabled mobile phone from Snapdeal.com will get free 3 GB of 2G and 3G data usage benefits from Aircel for a period of three months.
Commenting on the tie-up, Anupam Vasudev, chief marketing officer, Aircel, says, ?With online shopping emerging as an easier, faster and more effective way of shopping, the partnership with Snapdeal.com is aimed at increasing data penetration and usage amongst our user base, particularly the youth. Aircel?s innovative data offerings coupled with Snapdeal.com?s robust online channel and reach will help us provide a holistic experience and great value for money to our customers.?
