Affle (India) Limited’s wholly-owned Singapore subsidiary Affle International Pte. Limited has been awarded the Data Protection Trustmark (DPTM) Certification for a period of three years by the Infocomm Media Development Authority of Singapore (IMDA). This was a result of stringent evaluation on various aspects of the company by TÜV SÜD PSB, an independent assessment body appointed by IMDA, and final approval by IMDA.
The DPTM is a voluntary enterprise-wide certification based on Singapore’s Personal Data Protection Act (PDPA) and international best practices, for organisations to demonstrate accountable data protection practices, validate their data protection regime and comply with the Act. The framework includes reasonable collection, use and disclosure of data, appropriate measures for protection, retention and disposal of data and many more aspects.
Commenting on the development, Anuj Khanna Sohum, managing director and CEO, Affle, said, “It is a significant validation of our Affle 2.0 strategy powered best-in-class processes that go much beyond tech innovation towards the highest levels of data security, business integrity, scalability and sustainability. We at Affle, lay strong emphasis on users’ privacy and data protection through every phase of the engagement lifecycle and this certification makes us part of a selective group of companies that made it to the DPTM. It notably enhances our customers’ trust, builds greater strategic moat, fosters growth and augments our global market position. We thank IMDA for their continued support.”
Meanwhile, Charles Yong, chief architect and technology officer, Affle, said, “Digital marketing and data technologies globally are undergoing extensive privacy shifts. As more deep technologies emerge, data privacy will be the underpinning factor to thrive in this new environment. We keep the consumers’ interest and privacy concerns as central to our innovation and are proud to be featured as a DPTM certified company. We will continue to focus our endeavour on customer-centric technologies that have strategic differentiation and global appeal, while following the highest levels of data security and privacy standards.”
