WhatsApp has launched the SMBSaathi Utsav programme on a pilot basis in Johri Bazaar and Bapu Bazaar of Jaipur, wherein more than 500 small businesses are being trained on various aspects of running their business online. To this end, WhatsApp has collaborated with social media platform, Josh Talks.
The initiative aims at supporting small businesses by helping them adopt digital mediums such as the WhatsApp Business App to run their business.
As part of SMBSaathi Utsav, trained volunteers are providing one-on-one digital training to businesses in Johri Bazar and Bapu Bazaar. These trainings involve educating the business owners about building a digital presence on the WhatsApp Business App to help them better manage incoming leads and queries, build a product/services showcase and market to key audiences using online tools.
