According to a report released by CyberMedia Research (CMR), nearly eight in 10 smartphone users, or 79 per cent, experience call drops or connectivity disruptions while travelling on Indian highways. The survey, conducted among 2,000 smartphone users aged 18-35 across New Delhi, Mumbai, Bengaluru and Kolkata, found that connectivity issues are having both financial and emotional consequences, particularly for working professionals.
Among respondents who use smartphones for business purposes, 64 per cent said they had lost a sales opportunity or client deal due to a dropped call. Additionally, two-thirds of respondents reported losing a client whom they believed was affected by poor signal performance.
The report also found that 83 per cent of respondents felt anxious or helpless when call drops occurred during important conversations. Further, 71 per cent said they had to call customers back after a disconnection, with many believing that such interruptions negatively affected their professional image.
According to the report, smartphone design can influence connectivity performance in challenging mobility environments. Among frequent highway travellers using smartphones equipped with triple-signal chipset technology from the POVA series, 81 per cent reported improved signal performance after switching devices. Around 74 per cent said they experienced more reliable calling while travelling on highways, while 72 per cent reported faster signal recovery after moving through weak-coverage zones.
