According to GSMA, global regulators must ensure a level playing field and support infrastructure deployment amid growing concerns over the sustainability of network investments, driven by rising over-the-top (OTT) or app-based services.
Telcos are pushing for a ‘fair share’ contribution from OTT players, who generate over 70 per cent of network traffic, to support the networks they rely on. However, OTT providers argue that telcos should bear the cost for delivering their data traffic.
Therefore, GSMA has emphasised the need for a transparent, future-ready regulatory framework that incorporates fair contribution models and shared responsibility for maintaining network resilience.
In addition, the Cellular Operators Association of India (COAI) stressed the need for parity, citing the heavy investments made by telcos in spectrum and infrastructure. COAI further argued that large traffic generators should contribute to network capex. In 2023, TRAI floated a consultation paper seeking views on a potential regulatory model for selective OTT bans. Telcos supported a compensation mechanism from OTT apps to telecom operators for enabling seamless services.
