According to a study conducted by NTT DATA, 99 per cent of organisations are planning further investments in generative artificial intelligence (GenAI), shifting their focus from experimentation to long-term use cases aimed at transforming business performance, workplace culture, compliance, safety, and sustainability.
The report noted that almost all leaders surveyed already have invested in GenAI, and 83 per cent have established expert or robust GenAI teams.
As per the report, the top use cases of the GenAI technology globally include personalised service recommendations, knowledge management, quality control, and research and development (R&D). In India, the top use cases for GenAI include quality control, risk assessment and fraud detection, personalised service recommendations and knowledge management process automation.
It added that two-thirds of C-suite respondents said GenAI will be a game changer over the next two years and will improve productivity and efficiency, sustainability, compliance, business processes, security, and employee experience. The report also highlighted that 70 per cent of CEOs anticipate significant transformation by 2025. Meanwhile, nearly all respondents agree that GenAI can spark creativity and enhance R&D activities.
Further, it added that significant barriers to GenAI’s adoption include the need for user training, a lack of employee skills to work with GenAI, concerns about GenAI’s safety and security, users who perceive limited value for a GenAI solution, and limited or no awareness of the GenAI solution, user resistance to the technology. Despite these significant challenges, 68 per cent of respondents globally said they feel excited and amazed about GenAI’s transformative potential.
The findings are based on a survey of over 2,300 IT and business leaders across 12 industries and 34 countries, including North America, Europe, and India, conducted in late September 2024 and early October 2024.
