The Telecom Regulatory Authority of India (TRAI) held a meeting with access service providers and their delivery telemarketers to act against consumer complaints about unsolicited commercial calls.
The issues discussed during the meeting included instances of misuse of headers and content templates without the knowledge of entities, steps taken by access service providers and delivery telemarketers to identify and trace the entities responsible for sending such messages and to take corrective measures to prevent such cases, and control of promo calls whether robotic calls/auto-dialler calls/pre-recorded calls, and migration of all such enterprise business customers on distributed ledger technology (DLT) platform for sending bulk communication in compliance with TRAI regulations.
TRAI has sought proactive action from all the stakeholders to take immediate action including implementing technical solutions for traceability and to prevent bulk calling by their enterprise customers using ten-digit numbers through primary rate interface (PRI)/ session initiating protocol (SIP).
