Idea Cellular has launched the Idea movie store in Kerala. The store which is a mobile platform for movie download, offers more than thousand full length movies in different languages. The subscribers can use the movie store by either paying Rs 50 per movie download or paying a subscription of Rs 100 per month for four movies.
The company has tied up with various partners to provide service and content for mobile entertainment to its customers.
Idea believes that around 97 per cent of the state?s population has already been been covered by its 2G and 3Gservices, through its 10,000 sites.. Also, the operator has the highest subscriber base in Kerala (over 9.3 million), vis-?-vis its peers.
