As per the joint study by the Associated Chambers of Commerce and Industry of India (ASSOCHAM) and research firm comScore, India?s internet user base is growing at an annual rate of 41 per cent.
The study titled, ?State of e-Commerce in India,? says that amongst the Brazil, Russia, India and China (BRIC) nations, India is the fastest growing internet market. Over the last one year, the country has added 18 million internet users. In comparison, China added over 14 million users to reach 336 million internet users by July 2012, followed by Russia and Brazil which added 10 million and 3.1 million users, respectively.
As per the report about 75 per cent of the internet users in India are in the age group of 15-34 years. The report states that at the end of July, 2012, India?s internet user base stood at 124 million. The consumers are spending about 48 billion minutes online per month. The consumption of content has increased from 54.6 billion pages in July, 2011 to 70 billion pages a month in July, 2012.
According to the report the top five popular categories accessed online by Indian users comprise social networking, e-commerce portals, search, entertainment and news sites. The study estimates the e-Commerce revenues in India to increase from $1.6 billion in 2012 to $ 8.8 billion in 2016.
