Virgin Mobile India has launched its GSM services in Gujarat, following its recent launch in other circles, including Orissa, Mumbai and Maharashtra, Kolkata, Haryana, Bihar, Madhya Pradesh and Chattisgarh, Uttar Pradesh (East and West), Punjab and the Rest of West Bengal (RoWB) circles.
Virgin Mobile GSM services are available in Gujarat through more than 7,500 recharge vouchers and 5,813 SUK outlets.
In a message, Sir Richard Branson, chairman and founder of the Virgin Group, noted: “The Virgin Mobile brand in India has created distinct benchmarks in the youth segment since the time of its launch. The success of the brand will now be leveraged further with the launch of its GSM offerings, bringing the youth an international mobile telephony experience. This moment of triumph truly emphasises the group’s focus on deepening its presence in one of the most exciting markets in the world.”?
Announcing the launch of Virgin Mobile’s GSM services in Gujarat, M.A. Madhusudan, chief executive officer, Virgin Mobile India observed, “With the launch of Virgin Mobile’s GSM services in Gujarat, we intend to spice up the already cluttered GSM market. Our presence in both GSM and CDMA platforms will enable the brand to reach out to a wider audience in the mobility market and target 10 per cent market share in the urban youth segment. As the only mobile service brand designed for youth, we aim to provide them differentiated offerings with the experience of a world class network of Tata’s. All our offerings encapsulate the benefits of ‘network for friends’ leveraging the fun quotient of Virgin Mobile brand on the mobile communication platform.”?
