Established over 20 years ago in India, Analog Devices supports the design teams of multinational companies, Indian original equipment manufacturers and independent design houses across several segments in the country. In an interview with tele.net.in, Somshubhro Pal Choudhury, managing director, Analog Devices India, traces the company?s performance in India over the past year and highlights its plans this year. Excerpts?
What are the challenges and targets before the company in India?
Analog Devices is present in multiple vertical markets, including industrial automation, defense, automotive, communications infrastructure, consumer and medical instruments. While most of our revenue is accounted for by the Indian energy and defense sectors, we are seeing increased activity across several verticals from the Indian arms of multinational corporations and Indian Design houses.
Our target is to double our revenue in the next few years and our challenge is scaling up effectively, planning for the longer term and bringing in the right skills and expertise to cater to the growing requirements of our Indian customers .
What is your regulatory wishlist?
Globally and in India, our business is directly impacted by the pace of infrastructure deployment to support 3G and 4G technologies, mandates pertaining to renewable energy sources and the proposed preferential market access scheme. Of these, the preferential market access scheme will have the biggest impact on our revenues from India.
Analog Devices is engaged in the rollout of 3G and 4G in India, as well as in the National Optical Fiber Network (NOFN) project. We provide solutions to ensure that existing telecom equipment is more compact and utilise less power.
How has the company performed over the last year in India?
The company does not disclose revenues specifically for the country, but it accounts for a small percentage of our global revenues.
What are your plans in India in the next one or two years?
In India, we are focused on companies designing wired and wireless equipment. This includes high- end routers, switches, cell sites and aggregation routers for macro and small cell solutions, microwave backhaul and a gigabit passive optical network and an optical fibre network for the NOFN project.
What trends do you foresee in the Indian telecom segment?
We expect 4G to catch on well in India. 4G deployments would mainly cater to ultra-high speed data connectivity, both mobile and fixed. Operators like Reliance Jio Infocomm require to innovate, in order to tap the mass market to ensure returns on investment. Voice over IP or a fallback to other operators? networks on 2G or 3G would take place, as the company does not have the licence to offer voice services
Small cell deployments in homes, businesses and outdoors will increase significantly. We will also witness significant uptake of fiber as a backbone technology to ensure adequate backhaul capacity at cell sites.
