
Videocon Mobiles have launched the V-style series of feature phones under the ?India Ka Naya Style V-style? campaign at a price between Rs 1,000 to ? Rs 3,000. The V-Style series include the Smart, Mega, Grande, Curve, Flip and Mini phones. The phones possess multimedia features with preloaded applications and a sleek ID finish.
The V-Style Smart is a touch phone with an attractive ID and high resolution touch screen. It is the high-end phone of the category with semi smartphone features and popular preloaded applications. The phone is priced at Rs 2,950. The V-Style Mega features a 3-inch IPS display that offers viewing angles in an ultra-slim ID with a leather-like textured back cover priced at Rs 1,999. The V-Style Curve has a high-gloss body and has curved four edges coming at a price of Rs 1,749.
The Grande and Flip are other feature phones priced at Rs 1899 and Rs 1749 respectively. The V-Style Mini is a smaller-sized feature phone worth Rs 1,299.
During the launch event, Jerold Pereira, chief executive officer, Videocon Mobiles said, ?Today, consumers are conscious about how their gadgets look and thus always look out for devices which feature style factor. Gone are the days of big, uninspiring and bulky devices, which are now replaced with stylish and functional feature-rich devices. It is to address this emerging aspiration that we have introduced the V-Style feature phone range that offers best in class looks and features. With this range we bring back style in the feature phone category and introduce the range as a game changer.?