According to a global study titled, TechInsights Report: Enterprise Mobility?It?s All About the Apps, by Vanson Bourne (commissioned by CA Technologies), almost half of Indian organisations are concerned about the security and privacy of their enterprise mobility initiatives, the second highest figure in the Asia Pacific and Japan region after China.
The study surveyed 1,300 senior IT leaders worldwide and shows that 43 percent of Indian companies are deploying mobility initiatives to increase the security of mobile access to data and applications.
Despite these concerns, Indian organisations are advancing faster than every country in the Asia Pacific and Japan region, apart from China in their adoption of a single, company-wide mobility strategy. Nearly all (85 percent) of respondents either have a strategy already or plan to do so within 12 months. This compares with 95 per cent in China, 60 per cent in Singapore and 49 per cent in Japan.
Indian organisations that have been successful with their mobility initiatives have experienced anywhere from a 21 to 31 per cent improvement in business in the form of increased revenue, faster time-to-market, improved competitive positioning, enhanced customer experience, better employee productivity and lower costs. The country?s 31 per cent increase in employee productivity is the highest in the region.
According to the findings, successful enterprise mobility deployment has moved beyond supporting Bring Your Own Device (BYOD), and requires specific strategies targeted at the balanced servicing of customer, IT and employee needs.
The report also reveals that 46 per cent of Indian companies are giving priority to external customer-facing mobile applications and device support initiatives, compared with 36 per cent who are prioritising internal BYOD IT projects. It indicates customer-facing mobile initiatives are business-critical and need to be addressed with the same sense of urgency as internal efforts. Customer-facing initiatives are seen as means to better address customer demands and improve the customer experience and satisfaction overall.
The benefits Indian organisations are seeing are mainly concentrated on the customer, rather than employees. Some 56 percent of Indian respondents, for example, have seen more customers using the company?s software/services (the highest figure in the region) while 49 per cent have experienced accelerated time to market for new products/services and 46 per cent have seen an increase in customer satisfaction.
Among the study?s specific findings:
? In India, it?s all about the customer: Apart from the need to increase security, the main drivers of mobility initiatives are increased demand from customers using mobile devices (43 per cent) and improved customer support (31 per cent)
? IT now has the opportunity to be proactive, not reactive: BYOD was all about IT reacting to demands from employees. Now, mobile applications provide a new opportunity to drive new business initiatives.
o The proportion of IT spending on mobility by Indian organisations will increase by 15 per cent over three years
o The proportion of expenditure on mobility outside of IT will also grow by 11 percent over three years, indicating that IT departments need to prepare for not only for more mobility work in general, but also for inter-departmental mobility projects.
? Mobility changes the way the business operates: Indian organisations have had to make changes in the wake of the increased adoption of mobile devices:
o 41 per cent have had to rethink their IT strategy
o 36 per cent have had to redesign their security strategy and policies
o 31 per cent have had to change the structure of the organisation and re-align roles and responsibilities
Survey Methodology
Vanson Bourne conducted the CA Technologies-sponsored study of 1,300 senior IT leaders in financial services, healthcare, manufacturing, public sector and telecommunications in 21 countries in May through July 2013. Asia Pacific and Japan respondents participated in Australia, China, India, Japan, Singapore and South Korea. The study?s respondents assume IT executive, management, project lead or enterprise architect positions at enterprises with revenues of $100 million or more.
