Defiance Technologies, a Hinduja Group Company has announced a partnership with Bridgeline Digital to bring the iAPPS, an integrated digital marketing platform to its customers.
The iAPPS platform offers an integrated solution for content management, ecommerce, email marketing, web analytics and social channel engagement.
Unlike the traditional pigeonhole approach, this integration makes digital marketing operations easier to manage. iAPPS offers built-in personalisation and targeting capabilities, and can be deployed faster to bring superior returns on investment.
