Shotformats Digital Productions Pvt. Ltd. has launched an Offline Application online digital currency ? ?Biscoot Digital Prepaid Wallet?. The company is launching the Offline Application Stores in a phased manner and the initial phase will cover Mumbai, Pune, Aurangabad, Nagpur, Ahmedabad, Baroda, Rajkot, Jaipur, Jaisalmer, Surat, Chandigarh, Bhopal, Indore, Rewa, Jabalpur, Lucknow, Kanpur, Allahabad, Guwahati and Siliguri. The content will be available in 8 languages ? Hindi (Bollywood), Malayalam, Tamil, Telugu, Kannada, Bhojpuri, Marathi and Assamese.
The Offline App Store will distribute digital content ? Movies, Music, Games and Apps across more than 10,000 mobile recharge and telephone accessory stores in the next 6 months. For consumers who prefer consuming data online, the apps are available on the Biscoot website and will be offered with a never-before-used feature ? the Biscoot Digital WalletThis currency will be available at retail mobile recharge and telephone accessory shops at the currency unit of Re 1 The Biscoot currency will be available as scratch cards at denominations of Rs 1000, Rs 500, Rs 100, Rs 50 etc.
Niyati Shah, managing director and chief executive officer, Shotformats, says, ?As per our research, 95 per cent of mobile users in India are prepaid users of which around 30-40 per cent visit mobile recharge shops at least twice a day for getting recharges. Our distribution chain will comprise of such mobile recharge shops across India for testers. We aim to expand this network to 30,000 retail outlets in 1 year and sell 1 million such apps in the next 6 months. The current ARPU of a mobile user voice + VAS would be approximately Rs 95 and we are optimistic of taking that to Rs 150 in the first year of its launch on Biscoot Offline Store.?
