Apalya Technologies has been selected by Tata DOCOMO as their exclusive partners for providing mobile TV services on 3G platform across India.
Apalya?s cutting edge technology will be used to provide high quality mobile TV services on Tata DOCOMO?s 3G platform enabling subscribers to view television channels at a higher resolution and speed. 3G services enables subscribers to download full length movies, make video calls and watch live television programmes.
Commenting on the occasion, Vamshi B. Reddy, co-founder and CEO, Apalya, said, ?We are proud to partner Tata DOCOMO to launch mobile TV services on 3G platform. The launch of 3G services is significant milestone in the evolution of telecom services in India and we are delighted to be a part of it. Our aim is to bring interactive, on demand, and informative entertainment into the hands of mobile users in an optimised and cost effective way.?
Apalya’s Mobile Video Delivery Platform seamlessly streams video content to consumers, integrating mobile operators billing system, content owners interests and mobile advertising, creating new revenue streams across the new media value chain.
Tata DOCOMO had bagged 3G spectrum in nine circles of Kerala, Karnataka, Madhya Pradesh (including Chhatisgarh), Rajasthan, Gujarat, UP (West), Punjab, Haryana and Maharashtra in the auction held recently.
