Idea Cellular has launched the Idea Magic Voice application for subscribers in Tamil Nadu and Chennai.

This platform enables users to change their voice in nine different ways and talk to their friends. The service is charged at Re 1 per minute.

To avail of this service, subscribers are required to dial 56060, select a voice and then dial the receiver?s number.

Commenting on the launch, M. Srinivas, circle head, Tamil Nadu & Chennai, Idea Cellular said, ?Idea is the leader in providing innovative value added services and applications on the mobile platform. Idea?s customer centric approach has always helped us create products and services that offer more value to our customers and reward them for their faith on our network. Very soon we will be expanding the portfolio of voices and other elements under this Idea Magic Voice application to provide variety and entertain and engage with our subscribers.?