TATA DOCOMO has launched a cash back offer for new Walky post-paid customers in Karnataka.

Under this offer, customers will get up to 90 per cent cash back on purchasing the TATA DOCOMO Walky device priced at Rs 999. Customers will get their cash back in the form of monthly bill value discounts.

Customers can opt for two plans under this scheme, the Cash Back 249 and the Cash Back 349. The Cash back 249 plan offers the customer a Rs 75 discount on their bill for 12 months, while the Cash back 349 plan offers a Rs 150 discount on a customer?s bill for six months.

Under these plans, customers will be charged Re 0.01 per second for all local and STD calls.

Commenting on the initiative, A.P. Sriram, chief operating officer, Tata Teleservices Limited said, ?Market response to our Walky product has been extremely positive and we see tremendous growth potential in the fixed wireless category. The company is constantly innovating across various business segments and fixed wireless phones is one such segment where a lot of innovation is yet to happen. From a meager limited functionally calling device to making it a feature rich device, TATA DOCOMO Walky offers various tariffs options?.