TATA DOCOMO has partnered with Exent to launch the Let?s Play subscription-based gaming service under the brand name GameTanium.
The service provides customers with unlimited access to full-version games with no advertising. Moreover, the GameTanium catalog will also offer editorial features such as ratings, reviews and an extensive collection of game trailers.
To subscribe to the service, customers are required to send the keyword Play as an SMS to 53333 from Android mobile devices. A free three-day trial of the service is also available.
Commenting on the launch, Sharad Arora, head mobility, wireless solutions, Tata Teleservices Limited said, “The emergence of sophisticated mobile devices at affordable prices and wider range of smartphones along with greater wireless mobile broadband penetration has led our customers to expect much more from their service beyond calling and texting. Android is believed to have a rich user interface that adds functionality to the device and increases the overall mobile experience, especially gaming.?
