According to a report by Techarc, 60-65 per cent of smartphone sales in India will take place in the second half (H2) of 2023. It added that there will be 18-20 per cent year-on-year (YoY) in revenues in the Indian smartphone market in 2023 with the status quo in sales by volume and growth continuing during the year. The firm expects 70-72 per cent sales by volume in the Rs 10,000-30,000 price bracket. 

Further, the report added that Samsung, Oppo and Vivo are expected to lead India’s smartphone market in 2023 with a combined share of 55-61 per cent. Samsung may corner a market share of 23-25 per cent, while Oppo and Vivo may hold 18-20 per cent and 14-16 per cent in 2023, respectively.