Vodafone Idea (Vi) has rolled out a proposition for its prepaid customers that will enable them to enjoy one year of ZEE5 premium membership at no additional cost. The offer is applicable on select data plans starting from Rs 405 and will provide Vi customers access to ZEE5’s premium bespoke content in 12 languages across originals, shows and blockbuster movies.

Commenting on the development, Avneesh Khosla, marketing director, Vi, said, “Content consumption has seen an explosion as consumers today are spending 25 per cent- 30 per cent more time (over 3 hours per day) watching varied content on their devices. ZEE5 as a leading OTT platform has a rich and diverse content repertoire which appeals to a wide cross section of society. Their large library of movies and original shows in Hindi and other regional languages makes them an ideal partner as it helps us appeal to a large cross section of the smartphone population in this country that is seeking to do more with their mobile devices. With the new Rs 405 ZEE5 Recharge pack that we are launching – we are providing the consumer the best of both worlds – access to the best entertainment on ZEE 5 for one year coupled with huge telco benefits – an unbeatable combination that delivers great value to consumers.”

The annual ZEE5 membership is available with Vi data plans with recharge value of Rs 355, Rs 405, Rs 595, Rs 795 and Rs 2,595.

Speaking on the collaboration, Rahul Maroli, senior vice president and head SVOD, ZEE5 India, said, “ZEE5 and Vi are classic consumer first brands, and this collaboration exemplifies this core DNA that these brands have been built on, by bundling the best of entertainment offering for the ever-evolving digital consumers of India and Bharat. As part of this unique offering, Vi users will get one-year access to the premium bespoke content that ZEE5 has on offer across 12 languages with the 5 Vi prepaid recharge packs. This partnership is of many firsts and it aims to provide a superior content watching experience to the Vi users at their convenience.

• Customer can undertake a recharge of a ZEE5 bundled pack from any source
• Customer gets a confirmation SMS informing about the successful recharge
• In this SMS the customer will also get a ZEE5 activation link that he/she will have to click in order to activate the ZEE5 premium annual subscription
• Once the customer clicks on the link, a webpage will be opened where he /she will be validated by undergoing the OTP process.
• Once the customer is authenticated the page will show an Activate now button along with a message requesting to click the button The customer clicks the button and ZEE5 subscription is activated.
• ZEE5 will then send an SMS to the user with username and password that the he/ she can use to log into ZEE5.

How to activate

Note: The ZEE5 activation can be done only once by the customer. Once activated, even on subsequent purchase of the bundled packs the customer will see the message that he/she has already activated ZEE5 earlier.

With a free ZEE5 premium membership, Vi customers can binge watch critically acclaimed original series such as Abhay, The Forbidden Love, Lal Bazaar, Rangbaaz, Never Kiss Your Best Friend, CodeM, State of Siege, The Final Call and the best of AltBalaji shows library.. besides a choice of original movies in Hindi, such as Yaara, Omerta, London Confidential, Chintu ka Birthday, Pareeksha, Mee Raqsam, Uri to name a few. For the benefit of non-Hindi speaking users, there is an extensive library of movies and shows in 11 other languages including Marathi, Telugu, Tamil, Kannada, Bengali and Gujarati.

Vi is committed to help every Indian move ahead in life, for a better today and a brighter tomorrow. It is for the new age and for the connected ecosystem. Vi is future ready and is committed to dynamically serve and enable a digital society to progress in life. In the months to come Vi will continuously unpack exciting possibilities for its customers.