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RIL integrates JioMusic with Saavn music app to launch JioSaavn

December 04, 2018

Saavn Media Private Limited, a subsidiary of Reliance Industries Limited (RIL), has launched JioSaavn, representing the official integration of JioMusic and Saavn. The new integrated JioSaavn app will be available across all app stores including the Jio app store, on JioPhone.

RIL had acquired Saavn in March 2018. The implied valuation of the combined entity is over $1 billion.

JioSaavn combines the streaming media expertise of Saavn with Jio’s digital services ecosystem. Jio is India’s largest digital services network with over 252 million subscribers. The integrated app has a massive addressable market opportunity both in India as well as for the Indian diaspora.

With the integrated JioSaavn app, users can expect a suite of new in-app products and music experiences, including an interactive lyrics feature, localised vernacular display, custom integrations with concerts and live events, as well as exclusive video content which will be rolled out over the next few months.

The service will be offered on a freemium model in India with all users having access to the ad-supported product. With the launch of JioSaavn app, Jio subscribers will be able to seamlessly access the integrated app and will get a 90-day extended free trial of JioSaavn Pro, the streaming service’s premium product.

The Saavn co-founders, Rishi Malhotra, Paramdeep Singh and Vinodh Bhat, will continue in their leadership roles. Also, JioSaavn’s team of more than 200 employees will continues to operate out of its five global offices at Mountain View and New York in the United States and Bengaluru, Gurugram, and Mumbai in India.

Speaking on the launch of JioSaavn, Akash Ambani, director, Reliance Jio, said, “JioSaavn represents a turning point for the music streaming industry in India, as the country continues to experience accelerated tech innovation, rapid adoption of digital services, and a digital music industry at par with global leaders. Powered by Jio’s advanced digital services infrastructure and complemented by its widespread user base, JioSaavn will be the largest streaming platform in India.”

Meanwhile, Rishi Malhotra, co-founder and chief executive officer, JioSaavn, said, “Since announcing our merger in March 2018, the Jio and Saavn teams have been working to integrate and reimagine a combined platform in JioSaavn. Today, we have one of the most personalised and capable media platforms in the world, an unmatched content catalog, regionalised editorial and original programming and music that’s redefining how artists and creators connect directly with audiences worldwide.”

Further, Paramdeep Singh, co-founder and executive vice chairman, JioSaavn added, “The launch of JioSaavn marks a new era for music streaming in India and, the global music industry at large. Combining the scale and quality of the Jio network with our highly engaged product experience, JioSaavn is positioned for a steep growth trajectory that will benefit the entire ecosystem of label partners, brand advertisers, and independent artists to bring content, commerce and culture together.”

 
 

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