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Samsung leads premium smartphone segment in India during August 2018

October 04, 2018

According to German market research firm Gfk, Samsung led the premium smartphone segment in India during August 2018 by holding a 60 per cent market share by value and 62.5 per cent market share by volume. This increase in market share has been primarily attributed to a great performance by Samsung Note 9 during the period under consideration.

As per Gfk, Samsung not only led the Rs 40,000 and above segment but also held a 55.5 per cent market share (by value) and 55 per cent (by volume) in the Rs 30,000 and above segment during the same period.

Further, Samsung also led the Rs 30,000 segment by 50 per cent (by value) and 51 per cent (by volume) during the first half of 2018.


 

 
 

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