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ZEE enters into three year partnership with Airtel for creating video content for Airtel TV and ZEE5

August 20, 2018

Zee entertainment enterprises (ZEE) has entered into a three year multi layered partnership with Bharti Airtel, largely focusing on creating video content for Airtel’s video on demand app Airtel TV and ZEE’s over the top app ZEE5.

As per the partnership, the users of Airtel TV app will get access to ZEE5’s content and the subscription cost will be included in Airtel TV’s plan. Further, Airtel would also share the user’s insights and data with ZEE.

According to Punit Goenka, MD&CEO, ZEE, this partnership would enable the company to find out which pieces of content are ideal for which platform based on the demographic of Airtel TV consumers.

Earlier, ZEE had planned to partner with Relaince Jio Infocomm Limited (RJIL), but it did not work out because ZEE was not getting a fair value for its content.

However, according to Goenka, the Jio deal and the Airtel deal are independent of each other.



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