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Indians prefer mobile data over Wi-Fi for accessing internet, says Bain study

August 10, 2018

According to a study by Bain and Company in partnership with Google and Omidyar Network India Advisors, Indians prefer to use mobile data over Wi-Fi for accessing internet. This trend could be attributed to the wide use of smartphones in India.

As per the study, while globally most internet users access the service through Wi-Fi; in India about 90 per cent of the data use is on the mobile.

On an average, India has added more than 40 million internet users every year in last five years and currently has the second-highest number of active internet users globally after China.

Moreover, India is expected to add more than 500 million new internet users and online shoppers to its current user base of 390 million.

Further, the study also showed that the internet penetration in India is 28 per cent which is less than the internet penetration in Brazil (64 per cent) and China (53 per cent).


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