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COAI urges TRAI to revisit its draft regulation on unsolicited calls and messages

June 25, 2018

Cellular Operators' Association of India (COAI) has flagged concerns over the Telecom Regulatory Authority of India’s (TRAI) proposed regulations to control pesky calls and unwanted telemarketing messages.

 

In a written statement, COAI has urged TRAI to not impose financial disincentives on operators as they are making considerable efforts to reduce such complaints from the customers.

In May 2018, TRAI had issued the Telecom Commercial Communications Customer Preference Regulations 2018 draft wherein it proposed the use of blockchain technology to prevent unauthorised access of subscribers data, and enhance confidentiality. As per the proposed norms, third parties are required to seek customers' consent regarding the type of messages they wish to receive. Additionally, it also proposed a penalty of up to Rs 7.6 million per month on violators.

As per COAI, a number of obligations in the draft regulations require operators to invest in money to overhaul the current systems and invest in new technology. This requirement has come at a time when operators are already burdened by significant debt. Furthermore, the industry body ids of the view that the draft regulations do not address the present issues in the existing framework. Thus it has suggested TRAI to do a cost benefit analysis and consult with all stakeholders before finalising the draft regulation

COAI has made a number of suggestions that include at least three months time for finalisation of code of practice by the telecom operators. It has also said that solution design and system upgradation under the new norms will take a minimum of nine months given the proposed adoption of blockchain technology.

 
 

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