Lenovo India has appointed Amit Doshi as chief marketing officer. Doshi will be responsible for strengthening the Lenovo brand in India and South Asia to enable profitable growth across all business segments – Consumer, Enterprise and SMB. His focus will be on deepening digital and data competencies for building a more customer-centric organization.

He is currently working as head marketing for Consumer PC, Tablet and Digital business.

Doshi has over 15 years of experience in diverse sales, product innovation and marketing roles. Prior to joining Lenovo, he worked in the FMCG industry for 10 years where his last role was at Britannia Industries.

“We are very pleased to elevate Amit to the role of chief marketing officer. He has played a pivotal role in the Lenovo brand journey over the last five years and understands its pulse. Amit and his team have helped significantly grow Lenovo’s unaided PC brand consideration and awareness in the consumer PC business,” said Rahul Agarwal, Managing Director and CEO, Lenovo India, said in a statement.