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Airtel to offer customers integrated billing system with attractive discounts

June 01, 2018

Bharti Airtel Limited plans to soon offer its customers an integrated billing system for their fixed-line, broadband, postpaid mobile and direct to home (DTH) connections with a 5-10 per cent discount on the combined bill.

The move is aimed at retaining consumers in the hyper-competitive telecom sector.

Airtel is currently testing this service in Hyderabad and expects to launch this commercially over the next 7-10 days starting with southern cities. Airtel home broadband customers will be the first to get this service.

Meanwhile, Airtel also plans to push its home broadband offerings in new cities and expand its network coverage in key markets such as Delhi, Bengaluru, Mumbai, Kolkata and Chennai ahead of a likely commercial launch by Reliance Jio later in 2018. For this, Airtel will step up its investments in the home broadband segment

As of March 2018 end, the company had 304 million mobile customers of which 94 per cent were prepaid customers; while Airtel DTH had 14.2 million customers with average revenue per user of Rs 228.

 
 

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