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BSNL partners with Call2Action Communication to create a mobile advertising ecosystem

May 31, 2018

Bharat Sanchar Nigam Limited (BSNL) and Call2Action Communication India have partnered to create a mobile advertising ecosystem through promotions, designed specifically for mobile network operators. Called Infomo, the platform will be available through the MyBSNL app and the company will provide advertising and promotion content to users during routine everyday interactions.

As per BSNL, ads will be delivered on the consent of the subscribers and reward points will be there on each ad that the user clicks to view. The platform will be available from July 2018.

A customer can use the accumulated reward points to pay for a monthly mobile plan, book a movie ticket, avail discounts on food items and many others.

Call2Action Communication is part of Singapore-based Talisman Telecom Pte Ltd, which provides solutions in mobile advertising and promotions service.


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