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Intex Technologies appoints Rajiv Bakshi as chief marketing officer

April 30, 2018

Intex Technologies has appointed Rajiv Bakshi as its chief marketing officer (CMO). As the CMO, he will envision Intex’s market strategy for the entire range of mobile and consumer durables, spread across more than 25 product verticals including feature phones and smartphones, LED TVs, ACs, washing machines, speakers, headphones and accessories.

Bakshi will lead the generation of consumer insights for incisive product development and planning, augment sales and distribution network across the general trade, e-commerce portals, large format stores and company branded 100 plus retail network. Additionally, he will pioneer the digital strategy and boost international operations of the company.

Prior to Intex, Bakshi has worked at Discovery Networks India and South Asia region, as the vice president and head of marketing and products for 13 years. An alumnus of the Harvard Business School, Bakshi has experience in spearheading strategic brand development, business transformation, consumer acquisition and digital strategy to drive long term growth and profitability.

Welcoming Rajiv Bakshi to the company, Keshav Bansal, director, Intex Technologies said, “We are delighted to have Rajiv Bakshi amidst us and are certain that his diverse experience will go a long way in contributing to the growth of the company in India and international markets. His immense expertise in strategic marketing and brand management will augment Intex’s growth and profitability.”

Commenting on joining Intex Technologies, Rajiv Bakshi said, “Serving millions of customers, Intex is recognized amongst the distinguished group of national brands that have demonstrated continuous growth over the last two decades. Its unstinted commitment to provide access to technology and best-in-class experience to consumers has propelled its nationwide recognition. I am honoured with the opportunity to contribute to Intex’s growth and success.”



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