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Xiaomi tops smartphone shipments; Samsung comes in second during the first quarter of 2018

April 24, 2018

According to research firm Canalys, China based Xiaomi shipped over 9 million units during the first quarter of 2018, which translates to a market share of around 31 per cent, the highest ever for a company since the first quarter of 2014, when Samsung had a share of 33 per cent.

Xiaomi’s annual shipments grew by an impressive 155 per cent in the first quarter of 2018. The gap between Xiaomi and Samsung has widened even further, which shipped roughly 7.5 million smartphones, up by 24 per cent compared to the last year. Oppo took third place with 2.8 million shipments, and Vivo stood fourth with 2.1 million shipments.

According to Canalys, local production, offline channel expansion, huge advertising and marketing costs are weighing down the smartphone vendors. Overall, the Indian smartphone market grew at 8 per cent to 29.5 million units for the quarter.

According to Canalys, Xiaomi’s smartphones are not only some of the best value devices on the market but are also now available in more places and in larger quantities. Xiaomi is now bringing this cost disruption to television sets, another segment which is dominated by the likes of Samsung, Sony and LG.

Meanwhile, the Indian smartphone market continues to consolidate, with smaller vendors finding it extremely difficult to succeed in the face of Xiaomi’s growing prominence. The top four vendors accounted for about 75 per cent of all shipments, with Xiaomi and Samsung accounting for 56 per cent.

Lenovo’s smartphone shipments were just short of a million units, falling by more than 60 per cent year on year, while Gionee shipped an all-time low of 150,000 units, down by 90 per cent year on year.




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