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Alibaba launches its enterprise chat app DingTalk in India

January 15, 2018

Alibaba-owned platform DingTalk has launched an english version of the app that caters to the small and medium-sized enterprises (SME) in India to disrupt the growing enterprise chat and collaboration app market in India.

DingTalk offers organisational-centric functions and features aimed at improving business-to-business communication and collaboration. The app is currently available on iOS, android, Mac and windows operating systems. Further, it supports audio, video and/or conference calls for up to 3,000 parties in a single call and integrated e-mails, chats and message reminder features. Further, voice and video services are currently only available via voice over internet protocol (VoIP) for users outside of China. The app allows businesses to manage attendance, make approvals, maintain business reports and send files of up to 700 MB in size. Businesses can book and host meetings, manage customer relationship management (CRM) information, create tasks and service tickets and set up private chats. Additionally, it allows third party software as a service (SaaS) applications and services to be integrated with DingTalk and provide an enterprise service ecosystem for SMEs.

According to the company, the move is said to empower SMEs so they can scale and become part of the global marketplace. It is learnt that over five million enterprises and organisations in China are using the Chinese version of the app. DingTalk aims to increase its user base in India and Malaysia by the end of the fiscal year 2017-18. Moreover, the company is also considering launching the app in other South-East Asian countries and a Japanese-language version is currently in development as well.

To cater to the demand for such apps, Microsoft recently launched Kaizala app designed for large group communications and work management. Some of the other such professional chat apps are Workplace by Facebook, Amazon Chime, Slack, Cisco Spark and Yammer.



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