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Vodafone to partner with SMEs and start-ups to enhance digital service offerings

November 13, 2017

Vodafone India is intensifying efforts to strengthen its presence in the digital space, both in the enterprise and retail segment, to drive growth. Earlier, the company introduced its new brand position campaign following its launch globally and is now looking to partner with more small and medium enterprises (SMEs), start-ups and state governments to enhance its digital services offers in future.

At present, around 20 per cent of its revenue comes from the enterprise business while the retail segment accounts for 80 per cent. However, the company expects that the enterprise business would rise sharply in the near future.

The operator also pointed out that new technologies like big data, Artificial Intelligence (AI), analytics and machine learning will all be dependent on the connectivity that telecom provides.

Vodafone India is also looking at the broadband space to strengthen its enterprise portfolio. The operator had posted double digit growth in the enterprise business and will bank on its acquisition of fibre-to-home (FTTH) company YOU Broadband to provide connectivity to homes, reach out to small medium enterprises (SMEs) and startups.

The company stated that it aims to become a telecom solutions provider and has companies, startups and various government bodies as its clients. The operator had earlier rolled out a Start-up Kit that included complimentary access to Vodafone’s internet of things (IoT), managed connectivity platform, dedicated support team and rental free package for 6 months for about 50 IoT SIMs to develop and deploy their solution. It has also worked with Tata Steel, OYO Rooms and educational technology firm Byju's as an enterprise partner offering them solutions to scale up business. Presently, the operator has 200,000 SME customers and 5,000-6,000 companies as its enterprise clients.

Vodafone which is gearing up to merge with Idea Cellular, is awaiting approval from the National Company Law Tribunal (NCLT) which is expected to come in the first week of December 2017, following which it will approach the Department of Telecommunications (DoT). The companies have got approval from the Competition Commission of India (CCI), the Securities and Exchange Board of India (SEBI) and stock exchanges.







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