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India’s smartphone market posted strong growth in Q3 2017, says market study

October 30, 2017

According to the latest research from Counterpoint, Samsung and Xiaomi together contributed to almost 45 per cent of the smartphone market in India in the third quarter of 2017 as the market grew 37 per cent on quarter on quarter (QoQ) basis and 18 per cent year on year (YoY) basis, temporarily surpassing the US for the first time ever. Further, India’s handset shipments reached an all-time high of over 84 million driven by strong sale of both feature phones and smartphones.

According to the study, the quarter was marked with return to growth for local handset players such as Micromax and Lava that grew 41 per cent and 24 per cent (QoQ), respectively, in the smartphone segment recovering from their all-time low during demonetisation in 2016. Moreover, performance of Chinese brands remained strong and contributed to more than half of the total smartphone shipments after they took over local players in the second half of 2016.

Further, Micromax Bharat 2 was the bestselling model in the sub $75 segment. Xiaomi, iTel, Oppo, Vivo and OnePlus were the fastest growing smartphone brands during the third quarter driven by festive sales.

Meanwhile, featurephone segment declined 4 per cent (YoY) but grew 22 per cent (QoQ) driven by sub-Rs 1,000 devices as well as entry of Jiophone and Nokia branded phones in the market during the quarter. It has been pointed that Jio has attracted more than 100 million subscribers within a year to its network and now is targeting the next 100 million subscribers by bringing the first ever LTE feature phone to the market.

The study highlighted that three out of four mobile handsets shipped were made in India during the third quarter of 2017. Moreover, affordable mid end segment (Rs 10,000-Rs 15,000) was the fastest growing segment driven by strong performance of Xiaomi which contributed to almost half of the shipments. Premium segment (above Rs 30,000) grew record three times (YoY) during the third quarter owing to the strong performance of Apple, OnePlus and Samsung. Qualcomm was the leader among smartphone chipset suppliers.


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