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Indian handset market headed towards consolidation, says BoAML report

April 21, 2017

According to a report by Bank of America Merrill Lynch (BoAML), India’s handset industry, currently valued at $15 billion is expected to witness consolidation in the future due to increased competition among almost 100 brands present in the market. Further, the brokerage firm expects the market to be unviable for smaller companies in the future, leading to consolidation.

Moreover, the increasing growth in the smartphone segment is likely to attract investments from Apple as the handset vendor would try to expand its reach from the current high-end niche market to a broader market over time, the report said. Apple would also aim to improve its distribution network in the country, as per the report.

However, as per the report, the feature phone market would continue to be relevant as it caters to the low-end consumers in the country.  Further, the ease of use, long battery life and durability of feature phones would ensure that this market would continue to remain significant in the future.

 
 

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