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Idea Cellular, Spice Telecom and Aircel plan to form an alliance to compete with players like Bharti Airtel and RCoVL

May 15, 2006
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Idea Cellular, Spice Telecom and Aircel are reportedly forming an alliance to compete with players like Bharti Airtel and RCoVL.The announcement is likely to be made in July. The three companies will also jointly apply for ILD and NLD licences. As per the proposed alliance, calls made by an Idea customer to any Aircel or Spice user will be treated as an Idea to Idea call, resulting in cost and roaming benefits to the user. If the three cellular companies were to eventually merge, the combined entity would have a national footprint. As of now, their combined subscriber base is about 13 million.

 
 
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